PROFESSIONAL SUMMARY

• Reported directly to the Chief Operating Officer, developed strategic partnerships with leaders.

• Led analytic and business intelligence efforts for sales, customer service and marketing teams.

• Designed and maintained actionable dashboards and data visualizations to answer busines questions.

• Partnered with business teams to continually develop and prioritize reporting, analyses, and dashboard needs.

• Proactively worked with business community to develop new KPIs and metrics to meet business strategies.

• Managed Group’s marketing vendor relationships generating cost savings of $50K YOY.

• Implemented Google Big Query as data warehouse with operational cost savings of $135K YOY. Member of design team to develop solution. Helped maintain ETL pipelines from multiple systems developed and maintained SQL reporting views for business intelligence needs. 

• Developed standardized data collection processes from primary sources into Data Warehouse for customer information.

• Created customer segmentation strategies that led to a 30% increase in customer retention with sales and marketing.

• Educated marketing and sales teams to effectively utilize data in data warehouse for automation and metrics.

• Business technical lead on Bronto Email solution. Reduced email sends by 3 million with increased revenue per email.

• Created cross functional data governance team that increased sales and marketing data quality and consistency across multiple systems.

• Proactively developing and implementing a common lead scoring methodology, increasing customer acquisition.

• Developed customer segmentation for retention strategies, successfully increasing customer retention by 20%.

Reported to Corporate Marketing Director

• Business technical lead that implemented marketing database. Conducted analysis and created ROI reports that Increased direct mail marketing ROI by 25%.  Led a cross functional team that developed business and technical requirements.  Managed project milestones.

• Trained business teams on how to leverage marketing database to best meet business objectives.

Reported to Corporate Marketing Director

• Business technical lead on 2 CRM implementations. Worked with business and technology teams to develop business requirements and processes to meet sales and marketing strategies. Developed holistic leads management process and metrics that yielded a 30% increase in lead conversions.

• Developed metrics and KPI reporting for marketing and sales teams to evaluate effectiveness of strategies.

• Oversaw standardized reporting efforts for sales and marketing teams. Created unified KPI measures.

Reported to Sales and Marketing Vice President

• Business systems analyst with cross functional business and technology teams. Evaluated and provided input to processes and systems to support changing business strategies. Identified emerging technology opportunities.

• Developed data warehouse for business. Worked with technical and business teams to develop data and system requirements to meet analysis and operational objectives. Helped manage project milestones.

• Led cross functional team that Implemented address verification system.  Generated cost savings $20K YOY. Developed business and technical requirements and helped manage project milestones. Developed and led business team training.

Developed standardized reporting and analysis for sales and marketing teams from various systems to answer business questions.